Fast Food Chain McDonalds in the United States Enriching Countries Like India and China Free Essay Example, 11000 words

According to entrepreneur, Gibson (1998): proper research design is essential to valid research recommendations. The research design depends primarily on the key research problems and so for the purpose of this dissertation the following types of research design have been selected: exploratory research, the objective as Armstrong (2006) explains is to gather preliminary information that will help define the problem and descriptive research, which seems to be most suitable to my research problem as it helps to obtain answers to questions like who, what, where, how and why (Bush et al. 2006) The questionnaire method was selected for the research because it is time effective and easy to easy and convenient to fill out which Oppenheim (1968) points out. As Champion Sear (1969) assert, the questionnaire method is very common and thus subjects are comfortable with it, and therefore when the respondents were given the questionnaires, they were most people are familiar with the questio nnaire method and thus when the subjects were approached, they had no reservations about filling them out. Moreover, as suggested by Saunders et al. (2000) the questionnaire method enables coverage of a large area which would not be practical if another method of research was used like interviews. We will write a custom essay sample on Fast Food Chain McDonald's in the United States: Enriching Countries Like India and China or any topic specifically for you Only $17.96 $11.86/page